Jugaar Responsive Branding Design

Jugaar is a small business specializing in IoT solutions to provide monitoring and control of machinery, buildings, and associated systems. The name, jugaar, comes from the Urdu language and aligns well with the company’s approach to finding innovative solutions using off-the-shelf components, potentially in a manner in which they were not originally intended to work. We wanted to showcase this creativity, reliability, and resourceful nature in the brand personality.

The primary logo starts with the basics, in keeping with Jugaar’s principles. A half-circle and square form the building blocks to the mark, combined to create a stylized “J.” Those elements are further broken down into lines and shapes, representing various systems working together in harmony. The color scheme is based off the concept of night and day—referencing the 24/7 monitoring systems that Jugaar creates.

We built out a fully responsive brand toolkit, including multiple versions / variations of the logo, color scheme, typography, and graphic elements to be used across marketing channels. Guidelines and usage are explained in a style guide to easily maintain brand consistency.